As a hairstylist I have always been intrigued with new treatments on the market. Some come and go by so quickly but one that seems to be sticking around is Keratin Hair Treatments so I wanted to dive in a little deeper and find out if they are worth all the hype.
So what is a Keratin Hair Treatment I hear some of you ask?
A keratin treatment – sometimes known as a Brazilian blow-dry is an injection of Keratin (hair protein) into the hair which targets porous areas of hair follicles to make your hair smoother and shiny. But don’t be fooled as it is still a chemical process and this is why we are asking the big question – are they all they’re cracked up to be?
So how does it work?
Your hair is first washed and depending on the thickness of your hair it may be dried and then the formula applied or this may be applied wet and then dried. It is then straightened to seal the keratin into the hair and you are advised not to wash your hair for 3-4 days as you will loose the lasting effect of the treatment.
My first question when looking into this was – Is this not just a chemical straighten/relaxer? (Opposite to a perm) And the answer to this is actually no! The chemical straighten is permanent and breaks down and weakens the curly bonds in the hair to make them straight which can cause lasting damage to the hair. Whereas the Keratin hair treatments will gradually wash out of the hair over the course of a few months. This got me fully engaged into researching these treatments to the end of the internet as i’m now questioning my initial thoughts of this treatment and could they actually be good for your hair after all?
It seems those with thick, frizzy and unruly hair can benefit from a Keratin treatment as this type of hair is a bit more resistant to the damage but those with fine or already damaged hair could really see some adverse results from this treatment due to the extent of heat from the straighteners during the sealing process.
Of course the bonus of this treatment is that it reduces your own drying time at home by around 50% on average… but does this mean it is financially worth it for those whose hair can handle this service?
The cost of a Keratin treatment in the UK is priced from £150 and the price can increase dramatically for longer and thicker hair which seems to be those who this treatment is most suitable for. If you imagine getting this done every 12 weeks then you could be looking at spending £600+ a year just on your hair styling alone without the additional cost of colours and cuts.
Given this treatment isn’t suitable for everyone, I need to make the suggestion that those considering it please do your research online and go for a consultation first. But I think my biggest conflict is whether it is a cost affective treatment. I wonder if you could invest the same money in a pair of temperature controlled straighteners and the correct products to look after your hair and if this would have the same effects on the hair long term? If anybody has any comments on this I would love to hear your feedback.