The beauty industry has gone from strength to strength in recent years, especially with the rise of the ‘influencer‘ and power of social media. With an incredibly saturated market, an endless supply of near identical products and concepts it’s hard to know where to invest your hard earned cash. I’m here today to share with some of my favourite brands created and headed by female entrepreneurs as well as my go to products. Why they’re so special and deserve your support.Like the Spice Girls said once upon a time (and is definitely the theme of today’s post) Girl Power!
Fav Product – Totemic Palette £24.99
Unicorn Cosmetics founder Mel had always experimented with colour through fashion and hair (she has worked her way through the rainbow and honestly, I’m so jealous because she always looks amazing!). Her journey began with the realisation that she could bring something new and exciting to the table.
‘The makeup world was very different to what it is now, everything was black and more black. Makeup brushes were honestly one of the less expensive products to fund and I was obsessed at the time with buying MAC brushes, but hated that they were so boring and pretty basic. I just didnt understand why no one had done a multi-coloured hair makeup brush that had a different shape handle, and that’s where it started really.’
With no knowledge or prior experience of how to start a business (10 years as an NHS data analyst is obviously vastly different to being the ultimate unicorn boss babe although she has always been a creative at heart, dabbling in customising shoes and selling jewellery) she used her initiative and sourced everything via google. Choosing a factory was difficult but eventually having found the right one it was actually Fiancé Chris who turned Mels vision into reality with his clay design of the iconic unicorn brush handle.
Which actually brings us to the brands thoroughly recognisable name.
‘Unicorn was picked because it’s such a unique creature and magical. That’s all my brand is meant to be about, unique magical products that make you feel inspired and are ground breaking in design and quality.’
The UC Pro Unicorn Brush Range has been a resounding success with professional make up artists and enthusiasts such as myself giving them rave reviews across the board. The class of 86’ eye brush set is one of my most favourite purchases ever! Mel has managed to create tools of a professional standard at an accessible price which is so important especially at the moment when financially so many people are struggling.
If you follow UC across social media then you will probably already have seen a sneak peak of the Glow Ting highlighter (which Mel admits is her favourite creation so far!) and I will be first in line to get my hands on it when it drops, is there anything better than a glow that can be seen from space? I’ve also been told there are some other exciting launches planned for later this year!
Not only is Mel a hard working, strong business woman, she is also just a genuinely nice person! Praising her UC team (who she says have become her family), followers and supporters who have helped her build the brand up to what it is today.
‘You really need to find the right people to surround yourself with, and don’t be disheartened if you don’t get it right the first time, it’s a really big learning curve. No one loves your brand/business more than what you do, so always follow your gut. Business is one huge lesson. But more than anything I would say protect your creativity in legal terms, trust your instinct and dont be scared to say no.’
My Fav Product – Colour Splash Palette £19.99
Arttitude Cosmetics (which is completely vegan and cruelty free) was founded in 2019 by Rukhsaar (who is also a full time clinical scientist if she wasn’t already busy enough!). The brand boasts a full line of lashes, gorgeous lip products and the most beautiful rainbow palette you ever did see. She fell in love with the beauty industry and make up artistry after working in the family business, Arttitude Studios.
‘My mum has been working as a make-up artist since the early 2000’s and it was her that inspired me to learn make-up which is where I developed my passion from. When she started working as an MUA, make-up wasn’t what it is now. She wanted to challenge those norms and put the art back into make-up artistry and give it a whole new attitude, and that’s where the name comes from – her make-up studio was called Arttitude Studios, so she actually named the brand!’
The Arttitude product line (which started with lashes) was originally designed with the studios clients in mind. After struggling to find the perfect lash for each client the decision was made to create their own! Each with its own luxury feel and presentation to make the experience even more special.
Building up a business whilst holding down a full time job as a health care professional isn’t something everyone can do and that’s what makes Ruks the ultimate inspiration. Arttitude Cosmetics is all about community. The brand is incredibly supportive of the artists they work with and constantly strives to give back to those who have supported the company as it grows. Her advice to others with dreams of starting their own business is straight to the point but also full of love. Exactly like the brand itself!
‘It is hard work. Expect to be working around the clock. Don’t expect to plant the seed and eat the fruit the same day. Read, read and read some more! Remember – the first year in business is just about surviving. But, having said all this. Go for it and don’t hold back. You don’t want to spend the rest of your life wondering, ‘what if.’ Take the risk, work hard, and you have all my love and best wishes for your every success.’
My Fav Product – Zodiac Lipstick Shade ‘Jupiter’ £12.99
Spectrum was started by sisters Sophie and Hannah in April 2014, born from a garage in Barry, South Wales.
Spectrum has gone from strength to strength in the years since then and has become a brand recognised across the world. Offering premium quality products that are always vegan and cruelty free (the sisters are TRUE animal lovers).
The duo who have always been fiercely passionate about beauty and fashion and feel strongly that make-up is more than just a visual thing.
‘A beauty routine is a ritual that when shared can bring so much happiness and really become a bonding experience. Makeup isn’t just functional, it’s very emotional.’
Combining both beauty and fashion to create Spectrum was a genius decision. The brushes are by far some of the most beautiful I have ever seen, functional and made to a professional standard yet stylish and bold. The perfect dressing table accessories.
Having branched into cosmetics last year I now feel that there is no stopping the brand which is run by a predominantly female team.
And guys, have you seen their Disney collections? Because you know I am all about that life!
My Fav Product – Love Tapes Palette £42
Paige Louise (P.Louise) had loved and experimented with make up from a young age which ultimately led her to begin training as an MUA at 20. From there she grew more confident within her artistry and formed her own opinions on what worked and didn’t work within the beauty industry.
‘I used to stare at these gorgeous shadows sitting in these luxury palettes and then get very frustrated when I didn’t receive the colour pay-off on my clients’ eyelids.’
P.Louise Make Up Academy (which includes an aesthetics studio, hair lounge, state of the art classrooms and student facilities plus a swanky beauty lounge) opened in 2014. It was the foundation for the brand to really take the world by storm in 2018. After spotting a gap in the market, Paige was able to realise her dream and launch the now globally recognised brand.
I think it’s fair to say one of the most famous products to hit the industry in recent years has got to be the P.Louise Base.
‘I very quickly realised I needed a product that would clean up the eye area, neutralise any pigmentation and would be ready to give my shadows the best shot at living their best life.’
It is beloved by influencers and make up artists world wide and in my opinion really is worth the hype.
Going off on a slight tangent but oily skinned spectacle wearers like myself will appreciate this little trick I’ve picked up recently. Apply a touch of the base onto your nose and blend with a sponge. This will give the area a super base for the rest of your make up that doesn’t budge!
Anyway, I digress.
The brand now boasts an impressive array of products including eyeshadow palettes, paints and brushes as well as a fashion line co-owned by her brother.
Paige has proved herself to be a down to earth, kind hearted and driven young woman. I can’t wait to see what else she has planned for the industry.
My Fave Product – Mega Mist £26
BYBI (which stands for By Beauty Insiders) was founded in 2017 by Elsie Rutterford and Dominika Minarovic.
‘We’re a duo who are obsessed with beauty, incredibly passionate about sustainability and entrepreneurship.’
Beauty bloggers who trained as formulators bringing their extensive knowledge of skincare to the mix which makes this brand so special.
The duo launched Clean Beauty Insiders (a website dedicated to natural beauty with product reviews and DIY recipes galore) in 2015, this was the bases for their book ‘Clean Beauty’.
The skincare brand (which is 100% natural, vegan and cruelty free) are also extremely conscious of environmental impact and how important it is to create products with ingredients and packaging with this in mind.
‘We are also a values-driven brand who are trying to create change in an old-fashioned industry. We are striving to do better when it comes to our planet; be that through our raw materials, packaging or suppliers.’
BYBI produces high quality clean products with a focus on optimising the health of your skin.
With packaging that is perfectly on point in an array of bright and beautiful colours it’s hard not to covet everything! From boosters to serums and cleansers to balms they’ve got the lot covered and you’ll soon be on your way to the skin you so surely deserve.
These women are a force to be reckoned with and I personally find their stories to be full on power and inspiration. I hope you’ve enjoyed today’s posts and I would be so interested to hear all about your own favourite female led brands!