Make-up is so frustrating. Every single little item of makeup is covered in plastic! Why? A few decades ago everything came in lovely metal packaging, was designed to last forever and be reused. But not anymore.
The history nerd in me is aware this was born from the plastic obsession of the 50/60s where makeup could be made to look more stylish and cheaply using plastic packaging at a time when it was new and being embraced post-WW2. This has continued in makeup production only with high end brands opting for other materials and that means it is next to impossible to find any item of makeup not covered in plastic.
I have trying to help the planet with a few baby steps into being mindful and a conscious consumer. But makeup is such a challenge that as been kicking my butt even with a growing conscious thought in consumerism and being eco-friendly. This has gone well for introducing shampoo bars and plastic free toiletries. But makeup has yet to catch up.
So what can you do? Well I tried my hardest to embrace the no makeup look, a year sitting around the house helped me get out of the routine of putting my makeup on and the extent of my makeup use. But I just don’t have the confidence to go no makeup when I leave the house. I have made a very specific effort to just use a few items, so foundation, eyeshadow, primer, liner and mascara. For me that is a lot. I still have a few lipsticks and a nice blush/bronzer but I have pared down my use and am happy with my effort.
The zero waste hunt. I tried, I really tried the zero waste makeup options to combat the plastic packaging. But it was hard to find, very expensive and just didn’t work the same. I was never good at drawing my eyeliner but using a paint brush for my liner was another thing entirely. If you have more luck then me then I salute you. I am still hunting for brands that encourage reuse and Zara’s new makeup range is particularly interesting. Apparently it is designed to have refills and I can’t wait to try their eyeshadows and foundation.
Boots recycling. So I found a silver lining. Boots are currently offering a recycling option where you bring in your makeup for Maybelline and you can recycle the packaging! Finally!
Lush also needs a shout out. I would try every item Lush has in their makeup selection but between the price and the limited options I will wait a little longer. But they are on a radar and I do want to try their eyeliner.
So now I just try and buy makeup when I need it, to not stockpile and use up everything I have. I am still working through my mascara supply but I am happy with the Boots recycling system and my hunt that continues for the reduced plastic options. I hope this was interesting and spark some similarities to your own makeup use.