You probably think you have your skincare routine nailed, you cleanse, tone and moisturise right?

Well kind of.

However, if you’re yet to add a serum into the mix, believe me you are missing out.

Not sure what the benefits are? Or what even a face serum is?

Don’t worry I got you!

Face serums are ultimately a lightweight moisturiser with a higher concentration of active ingredients such as Hyaluronic acid and vitamin C. They can come in various formulas including a gel or liquid form.

They’re often used to manage specific skin care concerns so whether that be anti-ageing, pigmentation or dark spots there is a serum for each and every skin type out there.

As they are generally thinner than a moisturiser it makes it much easier to layer onto the skin and some even have a water like consistency making it super easy to sink into the skin.

If you’re looking to invest in your skincare regime the perfect place to start is with a good quality Serum that’s working towards your own skin needs.

So when to use a serum?

Serums can be used alone but I would always suggest using after cleansing and toning but before your moisturiser.

Here is a list of a few things you need to think about when purchasing

Is your skin dry?

Opt for a serum with added hyaluronic acid as this add in the moisture you need and leave your skin feeling plump and supple.

Are you looking for an antiaging serum?

Opt for a serum with added retinol, but be sure to only use this serum of an evening.

Is your skin dull?

Look for a serum with added Vitamin C this is ideal to brighten the skin.

If you’re in your 20s ensure you start as early as possible with a serum as this will help to reduce early development of fine lines and wrinkles.

What about in your 30s?

Add in your retinol of an evening and your vitamin C for the daytime, this will help to brighten the overall tone and texture of the skin.

If you are in your 40s and yet to try a serum opt for a Hyaluronic acid serum under your moisturiser and if you have been suffering with dryness this should really make a difference.

Overall, when purchasing, don’t opt for the most expensive just because you think they’re the best, assess your own skin needs and do your research.

xx