Dolly Alderton and Pandora Sykes, the posh podcasters that have captured the nation’s attention with their weekly current affairs and pop-culture podcast. The High Low regularly lands in amongst the highest-ranked Pop-Culture podcasts on iTunes, boasting 1million monthly listeners. Dolly Alderton is not shy of a good bit of press. Alderton, 30 is a columnist for The Sunday Times’s Style magazine, a former story producer for Made in Chelsea, award-winning journalist and loyal Rod Stewart fan. Dolly’s incredibly raw and relatable best-selling book, Everything I Know About Love resonated with Millenials all over the world, a truly witty and unexpected memoir. Sidekick Sykes, 32 is Style’s former Wardrobe Mistress and fashion features editor and author of a highly anticipated book, How do we know we are doing it right?. This is not the first podcast from the privileged pair with their debut podcast also being very popular back in 2016, The Pandolly Podcast.
- I’d assumed The High Low listeners were quite niche, young female twenty-to-thirty-somethings on their daily commute to their trendy Shoreditch fin-tech or fashion jobs but the duo in a recent interview with The Times confirmed that actually their demographic is much wider, “from stressed girls doing their GCSEs to mothers who have had it recommended by their daughters — and even a sprinkling of men”. The loyal monthly listeners seem to play a huge part in the podcast, with the hosts receiving hundreds and hundreds of emails every month, no doubt these emails guide the content of the show as the pair seem to give their listeners exactly what they want to hear.
“That’s a founding principle of The High Low, don’t be scared to talk about stuff where you sound stupid” Pandora noted in this in a current episode of the podcast where they discussed a vegan being fed chicken nuggets by her friends on a night out to deep-diving into the WAG scandal between Colleen Rooney and Rebekah Vardy that comprehensively absorbed the nation. The show is not short of TV and book reviews with them currently discussing the film that has forcibly split the population into two, Joker and frequently sharing their reading recommendations of books you wouldn’t immediately find on the shelf in Waterstones.
In a world where podcasts are your new magazines and can sometimes go on for what feels like hours on end, The High Low seems to keep it rather snappy. Alderton and Skyes talk at 100mph yet the podcast doesn’t seem rushed and they seamlessly move from topic to topic, genre to genre. Overall, The High Low is a prime example that female-double acts work well in podcasts and if you’re looking for your perfect mix of cultured, silly, happy, serious and a range of high and low brow topics, this is for you.