Recently, ASOS have launched a new feature on their website (it’s not up and running as of yet in the UK) where we can view images of their clothing on different size models. The feature is called ‘See My Fit’ – by clicking the button, you can view what the item of clothing would like in your size and height.
My opinion on this – absolute game changer.
Come on ladies and gentleman, how many times have you ordered something online, waited with great anticipation for the knock on the door from the Hermes delivery driver to sign for your parcel?! Then when you open the parcel, try on the item/items, they don’t fit. A real tear-jerker moment. Then there’s the nightmare of trying to get the clothes back in the bag. It never goes back in the bag the same as it did when we first opened it does it?!
Anyway, if ASOS potentially introduce this new feature on a permanent basis, I think it could benefit a whole lotta people. I think it’s a great when you’re unsure of whether to buy the dress or top. You can look to see if the item of clothing would fit your size, height and style. I think it could make shopping a lot easier, fun and save a lot of time sending stuff back.
ASOS already have a plan in place to block serial clothes returners. I can understand why they introduced this concept, but I would be gutted if they did that to me. This is why I think this new ‘See My Fit’ feature would help reduce the amount of clothes people send back. If they know it’s going to fit them, then more often or not, they won’t feel the need to send it back. It all makes perfect sense to me!
There have been a lot of rumours going around on Twitter that a lot of the models photo’s have been photoshopped. What I mean by that is that ASOS have photoshopped the dress on a model and it just doesn’t look, well, genuine.
However, it’s just in the trial phase. ASOS will hopefully iron out any little creases in this new initiative of theirs.
I really do hope they introduce the feature. I think it could be a game changer in the online fashion industry. It could even mean other major high street online shops follow suit.