I love writing blogs and being creative. My blog has always been my creative outlet and something that I enjoy and take pride in. But I feel like I’ve lost my blogging mojo.
I have a new job that’s very busy, stressful and full-on, so being on my computer typing up a blog after work is the last thing I want to do now.
However, with lockdown, I imagined I’d be writing lots of great blogs because I can’t get out and about after work to do other things. And although I’ve got more time to blog, I feel completely uninspired to write, even though reading other people’s blogs inspires me greatly.
I’d love to write more lifestyle blogs, but I don’t have a huge amount of self confidence and don’t feel like I’m ‘interesting enough’ that other people would want to read it. I also feel like I’ve got into a habit of somehow making the blogging process feel like a chore because I’m such a perfectionist, making it less enjoyable than it used to be.
All in all, I’ve lost my blogging spark and I want to find it again!
So, do you have any tips and advice on coming up with interesting blog ideas, making blogging fun again, and what to do when you feel uninspired?
Firstly, I think your problem is more common than you think, especially the tumultuous time we have found ourselves in. Our lives and routines have been turned on our heads and therefore the things that motivate us previously may no longer be available to us. Upon first reading your email, what jumped out to me was the use of words such as ‘stressful’, ‘full on’ and ‘self-confidence’ – it is inherently clear to me that you are not able currently to mentally focus on your blogging because of external factors. Therefore, your priority in refocusing and regaining your blogging mojo needs to be stepping back and working out what you can do to alleviate the stress caused to you in your personal and professional life.
Do not forget that the lockdown rut will have drained your enthusiasm and inevitably you would have had very little to blog about. Just because Insta has been awash with banana bread baking/gardening/lockdown home renovations, does not mean that everybody has had an interesting and blogworthy quarantine period. In fact, I would remind you that social media rarely reflects the true reality. What you deem to be not interesting enough, may actually be really inspiring to one of your readers. That is the advantage of blogging: the more realistic the content, the more engaging it will be to your reader. Sure, it is always fun to read glossy and impressive content, however it is also fun to read highly relatable posts. What is ‘not interesting’ to you, might actually be the perfect post to one of your readers seeking content which holds a mirror up to their own experiences.
Take a look back at your previous content and reflect on which posts you really enjoyed creating and which posts were popular with your readership. This might motivate you to go forward and replicate this content but with a new twist to it. Similarly, you could sit down and consider experiences you could have in your personal (non-blogging life) that could give you motivation to create new content. As lockdown restrictions begin to relax, what might you choose to do at the weekend that will make a perfect topic for your blog? The good thing with being a lifestyle blogger is that you are not too restricted on your subject matter, therefore the topic that motivates you could be anything from curating a new recipe, exploring a part of your home town that you have never visited before, or even a breakdown of your post-lockdown hopes and plans. These topics might sound laboured and already written by numerous other bloggers, but your readership won’t have read about these topics as written by you before. Therefore, do not let the fear of imperfection prohibit you from creating content that not only you will enjoy but so too will your audience.
Overall, I would say, do not beat yourself up about this lack of motivation too much. You have a new job which comes with a new routine and new challenges, therefore even under normal circumstances nothing would be slotting in as it used to. On top of this, you have had a global pandemic and lockdown to turn your routine on its head so you were bound to be feeling all out of sorts. Sometimes having a break can be just what you need to freshen up your approach to your blogging so that any new content that you produce will have a new spark to it. Don’t forget to go back to basics and ask yourself what it is you enjoy about blogging. Reminding yourself of what has motivated you up until this point will naturally help to motivate you going forward.
Remember, your readership is not wanting perfection – it is simply wanting to enjoy your content.
I hope this helps.